Geofencing Applications | Geofencing Use cases

This page covers Geofencing Applications or Geofencing Use cases. The typical applications or use cases of Geofencing are event management, logistics management, tracking competitors, in store automation, asset management/tracking, people tracking etc.

What is Geofencing ?

Geofence is the virtual perimeter surrounding the physical location configured using google map. The region for geofence is marked for the purpose of monitoring entry or exit of a person or child or asset. Geofense region is usually circular in shape but other polygon shape can also be marked and used. Based on the entry/exit criteria, action or notification in the form of sms or in other form is generated and sent to registered mobile numbers. This process is known as Geofencing.

Geofence can be predefined set of boundaries in the school zones, neighbourhood boundaries etc. There are two types of Geofencing viz. active and passive. geofencing uses GPS, cellular technologies or WiFi in order to track the devices requiring to be monitored against defined geofences.

Geofencing working

There are two main types of geofencing i.e. active geofencing and passive geofencing. Refer working operation of Geofencing >> and advantages of geofencing >> for more information.

Geofencing Applications | Geofencing Use cases

Following is the list of typical Geofencing Applications or Geofencing Use cases.
➨Event management : Drones fly in the marked zone and capture live videos of the event. The boundaries for the drones are set using geofencing technique.
➨Logistics management : In this geofencing application, geofencing helps in management of logistics which helps in route management for vehicles. Digital transportation platforms leverage the benefits of geofencing for this.
➨Tracking competitors : Retailers can keep track of each and every movement of their competitors. This helps them plan their strategy for marketing.
➨In store automation : Geofencing techniques along with AI (Artifical Intelligence) helps in providing optimum experience for the shoppers.
➨Asset management/tracking : Geofencing can also be used to track customers within the store. Beacons are used to guide customers to targeted sections to increase the sales and revenue.
➨People tracking : In this geofencing use case, physical locations are marked by virtual perimeter or boundary as per google maps. When person/kid enters or exits this region, notification or action is being taken by the system to alert the monitoring group about their movement. Often smart security tracking devices are tied with elderly people or mentally challenged people or with kids in order to track their movement and to raise alarm in case of their movement beyond marked geofenced region.

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