Advantages of Geofencing | disadvantages of Geofencing
This page covers advantages and disadvantages of Geofencing and its basics. It mentions benefits or advantages of Geofencing and drawbacks or disadvantages of Geofencing.
What is Geofencing ?
Geofence is the virtual perimeter surrounding the physical location configured using google map. The region for geofence is marked for the purpose of monitoring entry or exit of a person or child or asset. Geofense region is usually circular in shape but other polygon shape can also be marked and used. Based on the entry/exit criteria, action or notification in the form of sms or in other form is generated and sent to registered mobile numbers. This process is known as Geofencing.
Geofence can be predefined set of boundaries in the school zones, neighbourhood boundaries etc. There are two types of Geofencing viz. active and passive. geofencing uses GPS, cellular technologies or WiFi in order to track the devices requiring to be monitored against defined geofences.
There are two main types of geofencing i.e. active geofencing and passive geofencing. In active geofencing type, user's application is open on the mobile device of the shopper. This application uses GPS service always and hence drains battery much faster. Passive geofencing type does not require application to be ON always and it runs in the background. Moreover passive geofencing does not use GPS. Both have their dedicated applications i.e. passive geofencing is mainly used to collect customer data and can not be used to push ads to mobile device of the user.
Benefits or advantages of Geofencing
Following are the benefits or advantages of Geofencing:
➨It helps in targetting customers in shops or retail outlets with appropriate ads as well as direct them to desired sections in order to increase sales.
➨It helps in influencing purchase decisions.
➨It does not require additional hardware to implement it. Mobile apps are available for android and iOS operating systems.
➨It is very easy to implement and use with the help of google maps.
➨It is very cheaper due to less costly mobile phones and availability of free apps.
Drawbacks or disadvantages of Geofencing
Following are the drawbacks or disadvantages of Geofencing:
➨The size and accuracy of the geofences depends on the location and positioning technologies used. The geofencing positioning technologies such as GPS, cellular and wifi deliver accuracies from 20 meters to 50 meters. Smaller geofencing use bluetooth positioning technologies such as iBeacons and Eddystone beacons. These technologies deliver accuracies of about 2 meters.
➨GPS positioning technique can also be used for geofencing but due to higher power consumption it is not recommended for battery hungry devices.
➨Refer drawbacks of GPS technology >>.
➨Refer drawbacks ofWiFi technology >>
➨Refer disadvantages ofCellular network >>
➨Refer disadvantages ofBLE >>
Conclusion: In order to understand advantages of Geofencing and disadvantages of Geofencing one has to understand Geofencing basics and working operation of Geofencing >>.